Bega Cheese
Bega and Fonterra
In April 2001, Bega franchised out the Marketing function of its business to Bonland Dairies Ltd, which is now known as Fonterra Brands Australia Pty Ltd.
This agreement allowed Bega to concentrate on its strength in making high quality cheeses for Australian families, while Fonterra, the world’s leading exporter of dairy products, could concentrate on its strength of marketing the world’s foremost dairy brands.
While the marketing function of Bega has changed, the Bega brand has not. Cheese has been made in New South Wales’ Bega Valley for well over 100 years, in fact, since 1899. Bega’s heritage is firmly entrenched in natural, nourishing cheese from the lush green pastures of the Bega Valley.
The Bega brand resonates the honesty and integrity of the country with its wholesome and unpretentious characteristics. Bega is a proud Australian brand and Fonterra is proud to be a part of it!
For more information on Fonterra click the links below.